Question: This week's eText readings ( ch . 4 ) deal with the topic of creativity in new product concepts. Often the most successful new product

This week's eText readings (ch.4) deal with the topic of creativity in new product concepts. Often the most successful new product ideas are highly creative and fill a need or want that no one else has yet filled.
Can you come up with a creative idea for a new product that is not presently on the market? Describe the product idea, why you think it would be successful, and whether/how a company/brand could make a significant profit on this new product.

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