This worksheet has eight nodes, each to denote a different product or service market in which Apple competes. By no means are we insinuating that Apple competes in only eight markets, but want to see if your group can think of eight different markets that Apple is involved in.

Try to label the market. For example, instead of writing "iPhone" in a node, write "mobile hardware," which would be a more appropriate name for the market. Fill in one node with "mobile hardware," and then do the other seven with your group.

If you want to describe the product or service at Apple (e.g., iPhone), put that detail in parentheses after you define the market.

Apple Inc. C