This writing assignment asks you to reflect on Year 14 Results in the Business Strategy Game Simulation. Address the prompt with a two-page letter to the Board of Directors. Use the elements of writing advantage and business communications as learned in your previous courses. Your assignment will be grades with rubric below.

Consider the following as components of your document:

1. Evaluate your companys overall simulation performance for Year 14 as compared to what you foretasted in your 3-year plan.

A brief review of the financial and strategic performance of your company for Year 14 only.

EPS: Profit and Shares Outstanding

Stock Price: Stock Buy Back, Dividends, Earnings

ROE: Dupont Including profit margin (gross, operating, net), asset turnover (inventory turnover, days of inventory), equity multiplier (Debt levels, dividends, stock purchase and buybacks)

Credit Rating: Debt/Asset, Interest Coverage, Default Risk

Image: Market Share, Quality, Social Responsibility

2. Report on strategy

Which competitive strategy did you choose in your 3 Year plan. How were you able to execute this strategy in branded and private-label footwear. Comment on areas of strength and areas of weakness in executing this strategy. Finally, what are potential opportunities and threats in continuing this strategy for the remaining years of the simulation.

3. Evaluate the current marketplace and future competitiveness

What companies in year 14 do you consider to be your strongest/closest competitors in branded/private-label footwear. What actions would you would take to out-compete these close rivals in the next few years (assuming the simulation continues for several more years).

What are the lessons learned about crafting a winning strategy and about what the managers of a company should or should not do for a company to be financially and competitively successful in a head- to-head battle against shrewdly-managed rival companies.