This year, Doritos is bringing back its Crash the Super Bowl contest. Towards

the end of the competition, consumers will be able to place votes for three

finalists. According to one of this week's articles, voting like this is$...$

A good idea because you want to award the entry that most consumers like.

A good idea because consumers are the best at judging what fits well with a brand.

A bad idea because most of the votes will come from people who have some sort of

connection to one of the contestants, so the result of the vote will not accurately

reflect consumers' true opinions.

A bad idea because consumers do not understand the mission of the brand and what

fits best with it$.$