Question: This yields a gross margin of exactly 5 0 % since the cost is exactly half of the average purchase price. took at the data

This yields a gross margin of exactly 50% since the cost is exactly half of the average purchase price.
took at the data under PURCHASE BEHAVIOR. How often do consumers in this segment purchase a backpack?
Once every six years.
Once every three years.
Once every year.
Once every five years.
Once every two years.
Understanding Segmentation & Its Impact on Marketing
This yields a gross margin of exactly 50% since the cost

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