Question: Thiswritten assignmentwill help you practice Industry and Competitive Environmental Analysis whichis requiredlater in the termfor the Capstone Project.. The case for this assignment is Sturm,

Thiswritten assignmentwill help you practice Industry and Competitive Environmental Analysis whichis requiredlater in the termfor the Capstone Project.. The case for this assignment is Sturm, Ruger & Co. (Case 15) pages C-198 to C-208. (Cite Sources)

  1. Preform an Industrial Environment Analysis of the company's industry based on Porters 5 forces: Porter's "five forces of competition."
    1. The intensity of rivalry - INFLUENCED BY:
    2. Threat of new entrants or barriers to entry/exit
    3. Bargaining power of suppliers
    4. Bargaining power of buyers
    5. Threat of Product Substitutes - switching costs
  2. Competitive Environment Analysis
    1. Who are Sturm, Ruger & Co. direct competitors?
    2. What are the key success factors needed to compete in this industry?
    3. On what basis do customers choose in this industry?

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