Thj asd his basiness partner, Mika, started a pet sitting and ualling service nearly $2$ years aga. While they've mevo some linitial success from establishing a core, loyal eustoeser base, thetr intention has always been to build a large scale presence in the market that eventually grows to mpport franchises, maklag it easier for other people so buld their ewn pat services under the fras hise umberla. The pertners are taking a step hack to determine what needs to happen nest so this kisd of expanabon can take place.

Taj and Mika wat to begin with the loseg$-$term mission of their compeny and woek beckwards to desiga stritegies that will arhleve this mision. What kisd of strategic planaing approach is most appropriate for Tajand Mika at this polnt in the evolution of their buslaess?