Question: THM 440 CH 6 1.Explain why marketers study buyer behavior and discuss characteristics affecting consumer behavior. Which characteristics do you think would have the greatest

THM 440 CH 6

1.Explain why marketers study buyer behavior and discuss characteristics affecting consumer behavior. Which characteristics do you think would have the greatest impact on your decision to select a restaurant to celebrate a special occasion, such as a birthday or anniversary?

3.Define the consumer market and describe the four major sets of factors that influence consumer buyer behavior. Which characteristics influenced your choice when deciding on the school you would attend? Are those the same characteristics that would influence you when deciding what to do on Saturday night?

4.Discuss when the family can be a strong influence on buying behavior regarding the choice of restaurants.

6.An advertising agency president says, "Perception is reality." What does he mean by this? How is percep- tion important to marketers?

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