Question: Thoroughly describe the four elements ( 4 P ' s ) of the marketing mix and how you will address them for your product. If

Thoroughly describe the four elements (4 P's) of the marketing mix and how you will address them for your product. If you have multiple product lines such as a restaurant has appetizers, main dishes, deserts, beverages, etc. Give detailed information for each of the 4 p's as well as a price range for each category.
Food that the bakery will have:
Sweet Greetings Bakery, will sell a variety of traditional Filipino pastries and breads, including: Ensaymada (A sweet, buttery bread), Pan de sal (a soft, savory bread), Pandesal de coco (coconut bread), Ube pandesal (purple yam bread), Pan de leche (milk bread), Pan de monja (sweet bread with a custard filling), Biscocho (a flaky cookie), Alfajor (a shortbread cookie sandwich with a dulce de leche filling), Leche flan (a custard dessert), Biko (a sticky rice cake), Cassava cake, and a Mango float. I will also sell a variety of Filipino drinks such as; San Miguel beer, Tanduay rum, Red ribbon ice cream, Halo-halo (A shaved ice dessert with a variety of toppings), and Taho (a silken tofu dessert with sago pearls and brown sugar syrup).

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!