Though often confused, $(1)$ is a promotional technique involving paying a third$-$party to promote your brand for you $,$ whereas $(2)$ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Group of answer choices

$1)$ Marketing, $2)$ Advertising

$1)$ Advertising, $2)$ Public Relations

$1)$ Public Relations, $2)$ Advertising

$1)$ Advertising, $2)$ Marketing

Customers seem to really like having Marvel characters and events in the games you have created and are willing to pay more for games that draw from Marvel content.

No other board game companies are producing board games using Marvel characters.

Disney $($the company that owns Marvel intellectual property$)$ gave you an exclusive license $-$ they will not be able to license the content to other companies so long as you keep renewing the contract.

No other content seems to have the same draw as Marvel $-$ DC characters used to$,$ but interest in DC has died out in the past few years.$$

Based on this, what kind of competitive advantage $($or lack thereof$)$ does your venture have based on these designs?

Group of answer choices

Competitive parity

Temporary competitive advantage

Competitive disadvantage

Sustainable competitive advantage