Thought leadership involves presenting new ideas that shape industry trends. RSS shows this by proposing environmentally conscious scooters made from recycled materials and considering riding and parking controls. Leading people refers to engaging and empowering teams to work collaboratively. RSS is doing this by involving its R&D team in developing safer battery technology and working with councils to address safety concerns (G & Team, 2025). These efforts show how RSS is not only adapting to change but actively influencing the direction of sustainable urban transport in Australia.- does the text answer the following question using the attached case study - Explain Thought Leadership and Leading People. Use the case study to identify how these concepts could be used. (4 marks)

RecycleScootShare (RSS) is an Australian startup Company that is applying for the opportunity to supply Ride required to develop a scooter made from recycled materials with a simple one tap customer hire system and longer life battery. RSS have spent considerable R&D funds to develop this product. Unfortunately, the recent cancellations of the rental e-scooters services by Melbourne City Council and globally in Paris, Rome, Montral and Toronto due to safety concerns has now seen Sydney and Adelaide City Councils require more safety assurance in the e-scooters and the environment they operate in. The Councils have several concerns, firstly, the danger posed by the type of batteries used in e-scooters due to the number of fires caused by them. increasing, Another concern is hospital reports of a doubling of e-scooter accidents to over 2000 instances leading to emergency hospital visits in the last two years. Further, hazardous e-scooter riding has also led to ai increase in collisions and pedestrian injuries resulting in complaints from the business and policing communit The Councils have asked that e-scooter companies provide suggestions on how they would manage these issue of dangerous batteries, increased injury and unsociable e-scooter riding. The new requirement provides the owners of RSS with an opportunity to lead change in the rental-e-scooter business environment in Australia, The owners of RSS have researched the global e-scooter market and have started to collate some ideas to implement riding and parking controls, but more research is needed on ensuring battery safety. RSS research opportunity to assist with the development of policies that will transform this fast-developing market and addresses the cities rising emissions. However, the company must act quickly to successfully gain a contract. Time is running out