Three basic channels of distribution options for moving products and services include direct channels, indirect channels, and multichannel. Direct channels means moving the product or service direct from the point of origin to the customer. Indirect channels means moving the product of service to the customer through multiple businesses (possibly manufacturer, distributor, and retailer for products or travel agent, airline, and hotel for a travel service). Multichannel means moving the product or service to the customer through multiple, completely different channels. 1. Describe one benefit of EACH of the three channel options mentioned above. 2. Describe one drawback or problem created for EACH of the three option mentioned above. 3. Place strategy ultimately says there is no ONE RIGHT strategy, the best strategy is situational (based on product types, price points, customer needs, etc.). What are some of the factors that you will consider that play large roles in determining best the place strategy for your business