Question: Three elements in the design of stores are the ( 1 ) layout, ( 2 ) signage, and ( 3 ) feature areas. Retailers use

Three elements in the design of stores are the

(1)

layout,

(2)

signage, and

(3)

feature areas. Retailers use three general types of store layout design: grid, racetrack, and free form. Each of these layouts has advantages and disadvantages. Signage and graphics help customers locate specific products and departments, provide product information, and suggest items or special purchases. Feature areas are the areas within a store that are designed to get customers

attention.

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