Three major brands (A, B. and C) of toothpaste compete in a market. Market pulse a...
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Three major brands (A, B. and C) of toothpaste compete in a market. Market pulse a market research firm has performed an analysis buying behavior of consumers. Market pulse has modeled tooth paste purchases in this market as a Markov process and has determined the following transition probabilities. 60 38 64 Last Brand A B C 66 26 (a) Show the random number assignments that can be used to simulate, what brand of toothpaste a consumer would buy when her last toothpaste purchase was A. B. and C. 85 76 01 65 35 (b) Assume the consumer used brand C last. Simulate which brand of toothpaste she will buy over her next 25 purchases. What percent of her purchases are for each of the three brands? Use the following random numbers, going from left to right - top to bottom. 71 44 91 46 74 A .70 .35 .20 32 96 Next Brand B .10 .30 .15 48 03 13 с .20 .35 .65 23 27 17 44 43 Three major brands (A, B. and C) of toothpaste compete in a market. Market pulse a market research firm has performed an analysis buying behavior of consumers. Market pulse has modeled tooth paste purchases in this market as a Markov process and has determined the following transition probabilities. 60 38 64 Last Brand A B C 66 26 (a) Show the random number assignments that can be used to simulate, what brand of toothpaste a consumer would buy when her last toothpaste purchase was A. B. and C. 85 76 01 65 35 (b) Assume the consumer used brand C last. Simulate which brand of toothpaste she will buy over her next 25 purchases. What percent of her purchases are for each of the three brands? Use the following random numbers, going from left to right - top to bottom. 71 44 91 46 74 A .70 .35 .20 32 96 Next Brand B .10 .30 .15 48 03 13 с .20 .35 .65 23 27 17 44 43
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