Three Rules for Making a Company Truly Great (Article)

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1. To what extent do you agree with Raynor's three rules?

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2. How would the implementation of these three rules, say in a new emerging technology firm (that is less than 18 months old, 15 employees, small market cap, specializes in producing batteries for electric vehicles), potentially affect its profitability? This is an applicational questions that targets the domain of strategic thinking, which will require that you think deeply about Raynor's argument and then critically apply it to the hypothetical scenario with appropriate justifications.