Three years ago, Marissa Moore started a business that creates and delivers holiday and birthday gift baskets to students at the local university. Marissa sells the baskets for $25 each, and her variable costs are $15 per basket. She incurs $13,800 in fixed costs each year. Last year, Marissa sold 4,020 baskets, and she believes that demand this year will be stable at 4,020 baskets. The following are the actions Marissa could take if she wants to earn $28,400 in operating income by selling only 4,020 baskets. Consider each action independently. (Round per unit answers to 2 decimal places, e.g. 52.75 and fixed cost to 0 decimal places, e.g. 5,275.)

1. Raise selling price per unit to $

2. Reduce variable costs per unit to $

3. Reduce fixed costs to $