Thriller Games Documents

Strategy Document

Market Strategy $-$ work in progress

Markets to Enter

$26-39$ age demographic for males, more mature gaming

$9-16$ age demographic for females, more virtual gaming

Geographic: African Market $-$ particularly Kenya, South Africa, and Nigeria.

Strategic Activities

Budgeting for virtual and mature gaming to be completed in next $6$ months.

Research into the African market, pr fing strategy development to be completed in next $8$ months.

Anticipated Challenges

Pricing strategy may require lower$-$cost console. Technical team will need to be creative.

Timeframe for entering different age demographics is compressed $($need to execute by end of the year$).$ Technical teams must move quickly.