Through the eyes of an administrator, discuss why you might opt to brand your hospital in your community, and identify which macro-environmental drivers are the most powerful for doing so. For example, if your focus is on heart-care, or orthopedics, trauma, or women and children, how can you be assured that the demographics of your potential patient population and available health care providers will agree and support your facility as you believe?

Answer rating: 100% (QA)

Branding a hospital in a community is a strategic decision that involves several considerations for hospital administrators Establishing a strong and recognizable brand presence can help a hospital ac... View the full answer