Question: Through what mechanisms do RM activities affect financial performance ? Increased cooperation , loyalty, referrals , and empathic behaviors Employee productivity, customer service, brand equity,

Through what mechanisms do RM activities affect financial performance ? Increased cooperation , loyalty, referrals , and empathic behaviors Employee productivity, customer service, brand equity, and operational agility Cost reduction, efficiency improvement , sales growth, and market penetration Market expansion , product innovation , brand recognition , and advertising

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