Question: Throughout this chapter, the authors discuss marketing and customer value, corporate and division strategic planning, business unit strategic planning and product planning and how to

Throughout this chapter, the authors discuss marketing and customer value, corporate and division strategic planning, business unit strategic planning and product planning and how to address them from a marketing management perspective.

  1. Provide a substantive explanation, in your own words, using an original example (can be the same one you chose from chapter 1) and walk us through each relevant environment.
  2. In addition, explain why each has an impact on a marketing management plan.

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