Throughout this course, we will explore market planning from the perspective of the

marketing manager. While the marketing process and the specific responsibilities of a

marketing manager vary across industries and firms, developing a strategic marketing

management process assists in achieving marketing objectives. For your project, you

will select a product or line from a Fortune $500$ Company and develop a strategic

marketing plan for all four phases. The project will be submitted in four phases. Phase

$1,$ due in Unit $1,$ will be a paper exploring strategic focus. Phase $2,$ due in Unit $3,$ will be

a situation analysis paper. In Phase $3,$ due in Unit $5,$ you will explore the market product

focus of the company you chose, and Phase $4,$ due in Unit $7,$ you will develop an

integrated marketing mix strategy.

Phase $3$:

In this assignment, you will focus on the target market.

Instructions:

$$ Analyze your objectives based on your target market. How do they relate to your

strategic focus?

$$ Develop a product and brand positioning strategy based on unique product

features. How does the strategy relate to your target?

$$ Create points of difference from the competition by constructing a differential

advantage. Defend your position.

Requirements:

$$ Four pages in length, excluding the Title and Reference page.

$$ APA format, including in$-$text citations for referenced works and a Reference

page.

$$ A minimum of two resources.