Question: Throughout this course, you will analyze the Case Study: East Chestnut Regional Health System (ECRHS). Review the Case Study document. Assume East Chestnut Regional Health
Throughout this course, you will analyze the Case Study: East Chestnut Regional Health System (ECRHS). Review the Case Study document. Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives. Use the Case Study Review Guide as a tool to help you complete your analysis. Using the below attached Template, Create a 1,050-word Financial and Ethical Impact Analysis for ECRHSs current health care marketing strategy for upper management, based on the above factors. (Download the Word document template below, include your name and date, and fill in each section under the headings.) Week 2 Summative Assignment Template 2023.docx Include a summary of each section in your analysis: Mission, vision, values, and objectives and their financial and ethical impact Organizational structure and culture and their financial and ethical impact Current marketing strategies Current financial analysis Competitive advantage Current value chain Current target market External environmental factors and their impact Cite at least 3 reputable references to support your assignment (e.g., tradeor industry publications, government or agency sites, scholarly works, or other sources of similar quality). NOTE: The Case Study is University class materials/readings; it is not published work; therefore, it does not count toward the 3 required references
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