Throughout this course, you will create a marketing plan for a hypothetical company providing creating a marketing plan for a hypothetical company that provides a product or service. $($Remember$,$ you selected this company and product or service in your Week $1$ discussion$).$ For this assignment, you will build a foundation for your marketing plan by creating a situational analysis for your hypothetical company. This will include background information, a mission statement, your company's short$-$term and long$-$term goals, a competitive analysis, and a SWOT analysis.