Throughout this quarter, we have discussed how great brands tell great stories. Now it's time for YOU to do the storytelling. Your Portfolio project consists of 2 parts and a PowerPoint presentation that highlights the work you have done throughout the project. You'll present your project to the class. Portfolio Project Part 1 consists of 3 main tasks: Students choose any brand/company that is currently active on social media. Choose wisely, considering that the same brand/company will be used for the entire project ( Should be Adidas ). Students must: A) Self Audit/Social Listening: Conduct an audit of at least 3 social media platforms used by the brand/company. For each platform used, assess the brand's performance and activity. Remember, good marketing starts with honest self-reflection. What is your brand doing well? What is your brand doing poorly? What platforms appear to be generating the most engagement? What types of posts garner the most engagement? What are your customers saying about your brand? In essence, describe what stories your brand is currently telling their followers. B) Audit Your Competition: Do a similar audit for 2 of your brand's competitors. C) Target Market Analysis: After doing your audits you should have a pretty good idea of who your brand/company considers is their primary target market. Write a synopsis of their perceived target market including relevant demographics and psychographic.

Write at least 400 words for Portfolio Project Part 1. Before submitting, do a quick check of your grammar, spelling, and punctuation. Submit the final draft of your work to Portfolio Project Part 1 in Moodle

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Portfolio Project Part 1 Adidas Social Media Analysis Adidas a globally recognized sportswear and athletic footwear brand stands out as an excellent choice for our portfolio project In this first part ... View the full answer