Tiffany & Co$.$ opted to enter into the mining industry in Canada in order to

Q exploit its core competencies and capabilities.

Q access diamonds that could be certified as "conflict$-$free" and not associated

with unethical mining practices or the finding of military activities in Africa.

Q to achieve lower costs, thereby enhancing the firm's competitiveness.

gain access to new customers in new markets.

achieve lower costs and enhance the firm's competitiveness.