Question: Tiffany s has tasked you with developing a new brand media strategy for their campaign around the launch of their new Paloma Picasso line. They

Tiffany

s has tasked you with developing a new brand media strategy for their campaign around the launch of their new Paloma Picasso line. They have shared with you that research has shown them that people feel that Tiffany is a dated brand and overpriced. Is this a barrier or a driver?

Choose one

2

points

.

Barrier

.

Driver

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