TikTok has become a virtual playground for creative contests. This is because the unique tools and features offered by the platform make video creation fast, simple, and fun. An example of this is the $$duet$$ feature, which allows users to create a video alongside an original video. If you$$ve spent any time scrolling through TikTok, you$$ve surely seen a dozen or more duets. Goldfish Crackers got creative with the duet feature and challenged their customers to duet with pro basketball player, Boban Marjanovi$.$ The challenge was simple$$to hold more goldfish in one hand than Boban$$s record of $301.$ The entries are hashtagged with #GoForTheHandful, making it easy to search for and binge$-$watch challengers pile Goldfish crackers in their comparatively tiny hands. The winner of the challenge not only won Goldfish for a year but also earned the coveted title of Official Goldfish Spokeshand. But the real winner was Goldfish Crackers. The draw of their contest$$s video submissions earned them an impressive $11\mathrm{.}5$ billion views on TikTok. $1.$ What kind of sales promotion is being described here? a$.$ Consumer$-$response sales promotion b$.$ Business$-$market sales promotion c$.$ Trade$-$market sales promotion d$.$ Consumer$-$market sales promotion $2.$ Which of the following is not a reason that Goldfish would consider a sales promotion like the one described above? a$.$ Generate a long$-$term increase in sales b$.$ Encourage larger purchases c$.$ Stimulate repeat purchase d$.$ Prompt trial purchase $3.$ Because the sales promotion effort described above involved a giveaway of a year's worth of Goldfish crackers for the winner, which one of the risks associated with sales promotion does Goldfish face? a$.$ Alienating customers b$.$ Creating a price orientation c$.$ Legal considerations d$.$ Managerial time and expense