Tim Hortons is expanding to New Zealand. The Company is seeking marketing plan proposals from various Brand Marketing consulting firms including your firm, NC Marketing Works. From an overall marketing perspective, provide steps that Tim Hortons needs to take for a successful expansion into a new market. Explain why.

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Expanding a wellknown brand like Tim Hortons to a new market like New Zealand requires a wellthoughtout marketing plan Here are the steps Tim Hortons needs to take for a successful expansion along wit... View the full answer