Tim$$s Tooth Cream has been the leader of dental care products for about $40$ years. However, this company relied too long on its competency of reducing cavities without refining or upgrading other aspects of its product. As a result, other personal hygiene companies that began to offer toothpastes with natural whitening agents gained a competitive advantage over Tim$$s Tooth Cream. This case is an example of?

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One example of a company that was a leader in its industry for a long time but failed to adapt a... View the full answer