Time Allocation: 10 minutes Instructions: Complete the following case study Compile a Distribution plan for a new product of your choice Each group should think of a new product that they would like to be able to build a business around. Forecast how big your market is for that product and then draw up a Distribution plan for the new business - over the first 3 years of its existence. Detail your overall strategy and why that was the approach chosen and explain what channels you will use to get your goods to market. Make sure you justify your choices by giving detailed reasons for each channel decision