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Stew Leonard's has created what has been the "Disneyland of Dairy Stores," complete with costumed characters, scheduled entertainment, and a petting zoo. It's built 30 additions onto the original store, which now serves more than 300,000 customers each week. This legion of loyal shoppers is largely a result of the store's passionate approach to customer service. Instead of focusing on individual transactions, Stew and his staff are putting a priority on ________.
Question 19Select one:
a.
converting "strangers" into "butterflies"
b.
attracting "butterflies"
c.
decreasing customer-perceived value
d.
managing partner relationships
e.
capturing customer lifetime value

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