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Stew Leonard's has created what has been the "Disneyland of Dairy Stores," complete with costumed characters, scheduled entertainment, and a petting zoo. It's built additions onto the original store, which now serves more than customers each week. This legion of loyal shoppers is largely a result of the store's passionate approach to customer service. Instead of focusing on individual transactions, Stew and his staff are putting a priority on
Question Select one:
a
converting "strangers" into "butterflies"
b
attracting "butterflies"
c
decreasing customerperceived value
d
managing partner relationships
e
capturing customer lifetime value
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