Time left $0$:$08$:$09$

Question $3$

Not yet answered

Marked out of $1\mathrm{.}00$

p Flag question

Authenticity is believed to be essential to co$-$creation. Does this refer to

a$.$ a sense that the brand feels true to me$.$

b$.$ that only brands that have a social conscience will be successful.

c$.$ the desire of millennials for simplicity

d$.$ that brand claims are true.

Clear my choice