Time left $0$:$16$:$14$

Question $12$

Not yet answered

Marked out of $1\mathrm{.}00$

Flag question

Question text

$\_\_\_\_\_\_\_\_$ refers to the portion of the customer's purchase that a company gets in its product categories.

Question $12$Select one:

a$.$

Customer equity

b$.$

Value proposition

c$.$

Share of customer

d$.$

Brand equity

e$.$

Customer lifetime value