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Match the following concepts with the correct description.

The capacity

of the

Choore...

enterprise

State of the economy

SWOT

analysis

Geographic

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What products do they buy $($prefer$)$ or on what products do they spend their money?

The greatest possible workload that an enterprise can handle, within a certain period.

The interest rate and inflation rate, which directly influence the disposable income or buying power of consumers.

Involves making a list of the entrepreneur's strengths and weaknesses, and the opportunities and threats facing his$/$her enterprise.

Where are the consumers or where do they live?

Who are the consumers $-$ what are their occupations and average incomes?

When and how often do they buy the products?

Demographic

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