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Question text

The societal marketing concept holds that $\_\_\_\_\_\_\_\_.$

Question $5$Select one:

a$.$

consumers will not buy enough of a firm's products unless the firm undertakes a large$-$scale selling and promotion effort

b$.$

achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do

c$.$

the society will only favour products that are available and highly affordable

d$.$

a company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment

e$.$

consumers will favour products that offer the most in quality, performance, and innovative features