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In general terms, there are three types of brands $$

$,$ and $.$

$$ private label $$ innovative $$ individual$/$personal

$$ fastfood

manufacturer or product $$ repetitional

As discussed in class, the Marketing Mix $($traditionally referred to as the $4$P$\text{'}$s$)$ include

$$

$,$ and $$

$$

$$

$,$ and $$

$$

$$ Packaging $$

$$

$$

$$

$$ Price $$ Positioning

$$ is concerned with all activities involved in creating products and the distribution of those products to customers.

$$ Operations Management

Management Science $$ Marketing