Question: Time left 0 : 3 1 : 5 3 Mattel is trying several different strategies to sustain brand growth in slow markets. It has developed

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Mattel is trying several different strategies to sustain brand growth in slow markets. It has developed a line of high

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fashion clothes to be sold under the Barbie label as well as a perfume for preteen girls. In another move, it announced Barbie would "spend some time apart" from Ken, her long

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term male doll companion. What is Mattel doing to the Barbie brand in order to grow?

Select one:

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repositioning it

.

reverse engineering it

.

showcasing it

.

demarketing it

Time left 0:31:53 Mattel is trying several different strategies to sustain

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