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Years ago in the overnight delivery business, providing package tracking capability gave some firms a competitive advantage. Now, all firms must offer this capability simply to be in this line of business. This is an example of becoming over time.

Select one:

a$.$ Tactical implications; strategic

b$.$ Strategic implications; tactical

c$.$ Order qualifiers; order winners

d$.$ Order winners; order qualifiers

e$.$ Profitability factors; productivity factors