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Question $31$

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Jamal is a personal trainer who believes there is an underserved niche in overweight teenagers who want to get fit. If he goes after this segment by designing an appropriate marketing mix, which term best describes this group?

a$.$

consumer cluster

b$.$

buying centre

c$.$

target market

d$.$

aggregated unit

Which statement best describes buying centres?

a$.$

The most efficient buying centres have no more than five members.

b$.$

Buying centres are clearly labelled on all organizational charts.

c$.$

No one individual should assume more than two buying centre roles.

d$.$

Number of people involved in a buying centre varies.

Question $33$

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A few years ago, the Australian footwear and accessories brand UGG was an unknown brand in the United States and Canada. A few shots of actresses such as Kate Hudson and Cameron Diaz parading around in their UGG boots were instrumental in making the brand popular in this market; sales haven't let up since. What did Diaz and Hudson most likely act as$?$

a$.$

laggards

b$.$

early instigators

c$.$

opinion leaders

d$.$

gatekeepers