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Company managers are unlikely to consider this question when choosing to pursue one strategic course or directional path versus another.

a$.$ Do we have a better business model than key rivals?

b$.$ Are changing market and competitive conditions acting to enhance or weaken the company's business outlook?

c$.$ What market opportunities should the company pursue and which ones should not be pursued?

d$.$ Will our present business generate sufficient growth and profitability in the years ahead to please shareholders?

$$ e$.$ Is the company stretching its resources too thinly by trying to compete in too many markets or segments, some of which are unprofitable?