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Question $11$

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The problem recognition stage of the consumer purchase decision process will be activated if the consumer perceives a difference between his or her actual and ideal situations and:

a$.$

the evaluative criteria to use for the purchase have previously been developed.

b$.$

there is no current cognitive dissonance.

c$.$

he or she knows that a solution to the problem exists.

d$.$

the difference is big enough to trigger a decision.

e$.$

he or she has the resources, both time and money, to devote to solving the problem.

Question $12$

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Indirect competitors refer to products that $\_\_\_\_\_.$

a$.$

compete for a different segment of customers in different categories

b$.$

contend for a different segment of customers in the same category

c$.$

compete for the same buying dollar in a slightly different category

d$.$

are very similar and compete in the same category