Question: Time left 1 : 3 0 : 4 4 Mayor & Lawrell Inc. decides lo shift its focus to firms looking for quality producls and
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Mayor & Lawrell Inc. decides lo shift its focus to firms looking for quality producls and good cuslomer service from those looking simply for lower prices. This is an exampje of segmenting business markets on:
a benefits sought.
b type of customer.
c customer location.
d size of cuslomer.
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