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tion $6$

Which of the following is NOT a component of a marketing plan?

Select one:

a$.$ Marketing segmentation, targeting, and positioning

b$.$ Marketing program $($i$.$e$.,$ product, price, promotion and place strategies$)$

c$.$ Management leadership

d$.$ Situation $($SWOT$)$ analysis

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Finish at

e$.$ Executive summary

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A continuous advertising schedule is used when periods of advertising are scheduled between periods of no advertising to reflect seasonal demand.

Select one:

True

$log$

False