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Lush Cosmetics is developing a program to get to know its customers. Which of the following is not a reason why Lush Cosmetics needs to understand consumer buying behavior?

a$.$ A firm should create a marketing mix that satisfies customers.

b$.$ It helps the marketer predict how consumers will respond to marketing strategies.

c$.$ All customers are the same when it comes to buying behavior.

d$.$ The marketing concept stresses that a firm should know its customers.

e$.$ Customers' reactions to marketing strategy can affect the firm's success.