Question: Time sensitive - Please respond within 30 minutes! Suppose there are 10 companies, including your company and other 9 competitors, in the market, deciding one

Time sensitive - Please respond within 30

Time sensitive - Please respond within 30 minutes!

Suppose there are 10 companies, including your company and other 9 competitors, in the market, deciding one segment as their target segment between Segment A and Segment B. The total market value of Segment A is $250 million dollars, and the total market value of Segment B is $180 million dollars. Assume their revenue from segmentation decisions will be determined as follows: (i) all the companies choosing segment A equally split $250 millions, i.e., each firm gets 250 millions the total number of companies choosing segment A' (ii) all the companies choosing segment A equally split $180 millions, i.e., each firm gets 180 millions the total number of companies choosing Seg. B Suppose a predicted survey indicates that 6 of your competitors plan to choose segment A, and the other 3 plan to choose segment B. Which segment is more attractive to your company? A and B are equally attractive Segment A Segment B

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