Title: B2B Marketing Question

Organisations are complex entities that involve many people and processes. The dynamics between individuals often play an important role in decision-making. This is also more apparent in the B2B buying processes as compared to consumer decision-making.

QN: Examine the differences between B2B buying process and consumer decision-making. To do so, please illustrate the differences between a product or service commonly used by organisations and individual customers. You are expected to embed your answers with a proper understanding of how the processes are different in terms of their contexts.

Note: This is a heavy weightage question that adds up to 100 marks. For the bold sentence, are you able to use a product like a laptop or a chair as an example for my understanding?