TITLE: DESIGNING A COMPETITIVE ACTION PLAN for HONCHOS TO IMPROVE BUSINESS PERFORMANCE AND PRODUCTIVITY

YOU ARE REQUIRED TO identify a hospitality enterprise and formulate a competitive action plan $.$

Formulating a Competitive Action Plan $[$CPA$]-$ Explain and describe your CPA

Identifying a Hospitality Enterprise $[$HONCHOS$]$ Describe your business and target market

Current Performance Analysis:

$1.$ Customer Feedback:

Recent reviews indicate satisfaction with the hotel's cleanliness and ambiance but concerns over slow service and limited amenities.

$2.$ Financial Performance:

The hotel has seen a decline in occupancy rates over the past year.

$-$ Revenue per available room $($RevPAR$)$ has decreased due to reduced bookings and increased operational costs.

$3.$ Market Position:

Describe what THE market position is and describe how this will impact your CPA

CPA should focus on these Key Areas for Improvement:

$-$ Customer service efficiency

$-$ Diversification of amenities

$-$ Marketing and brand visibility

$-4.$ Operational efficiency and cost management

How will operations be effectively and optimised $$ what budget allocations do you propose

What costing techniques do you intend to implement?

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