Title: Exploring E$-$Commerce and Digital Transformation

Objective:

The objective of this practical assignment is to provide students with a comprehensive understanding of e$-$commerce, its unique features, business models, impact on marketing and business$-$to$-$business transactions, role in mobile commerce $($m$-$commerce$),$ and the key considerations for building an e$-$commerce presence.

Assignment:

You will analyse and present a case study that explores the various aspects of e$-$commerce and digital transformation. This assignment will require research, analysis, and a presentation of findings related to the specified objectives.

Requirements:

Part $1$: Identifying Unique Features and Business Models

Unique Features of E$-$Commerce:

Identify and explain the unique features of e$-$commerce, digital markets, and digital goods.

Provide examples to illustrate each feature.

E$-$Commerce Business Models:

Explain the principal e$-$commerce business models, including B$2$C$,$ B$2$B$,$ C$2$C$,$ and more.

Describe how each model generates revenue and provide real$-$world examples.

Part $2$: E$-$Commerce's Impact on Marketing and B$2$B Transactions

Transformation of Marketing:

Describe how e$-$commerce has transformed marketing practices.

Discuss the role of digital advertising, social media, and personalized marketing in e$-$commerce.

Impact on B$2$B Transactions:

Explain how e$-$commerce has affected business$-$to$-$business $($B$2$B$)$ transactions.

Discuss the benefits and challenges of e$-$commerce in the B$2$B context.

Part $3$: Role of M$-$Commerce and Important Applications

M$-$Commerce in Business:

Identify and explain the role of mobile commerce $($m$-$commerce$)$ in the business landscape.

Discuss how mobile devices have changed the way businesses interact with customers.

Key M$-$Commerce Applications:

List and describe the most important m$-$commerce applications that businesses are utilizing today.

Provide examples of businesses successfully implementing m$-$commerce solutions.

Part $4$: Building an E$-$Commerce Presence

Addressing E$-$Commerce Issues:

Identify and discuss the critical issues that must be addressed when building an e$-$commerce presence.

Include topics such as security, payment processing, user experience, and legal considerations.

Part $5$: Case Study Presentation

Case Study Analysis:

Select a real$-$world case study of a business that has undergone a significant digital transformation through e$-$commerce.

Analyse how the case study aligns with the objectives $($Unique Features, Business Models, Marketing Transformation, B$2$B Impact, M$-$Commerce, Building an E$-$Commerce Presence$).$Your assignment will be evaluated based on the following criteria:

Clarity and accuracy in addressing each of the specified objectives.

Depth of analysis and application of real$-$world examples.

Quality and relevance of the selected case study.

Effectiveness of the presentation $($if required$).$