Title: Global Marketing Assignment.

Objectives: Explain how companies adapt their marketing mixes for global markets.

Descriptions:

1.Take a new product idea and carry the new product through a new product development process for the global marketplace.

2.You may have to use your imagination in certain phases.

3.When you have finished, analyze your effort.

4.Do you think your product has a chance of success?

5.What factors would be critical to the success of the product?

6.What additional information do you need to be able to make the idea work?

7.Where would you get the information?

Assignment Outline:

a.Background of the product

b.Analysis and discussion (International and Global Product Policies)

c.Recommendations

d.References

e.Appendices