Title: PHILIPPINE AIRLINES

https://www.philippineairlines.com/AboutUs/PALFoundation

Content Analysis

a. How does the company carry out its Corporate Social Responsibility?

i. Strategies and Perspectives

ii. Social Responsibilities (Economical, Ethical, Legal, Philanthropic)

iii. Social Responsibility Towards Consumers

iv. Social Responsibility Towards Community and Environment

v. Company's CSR problems and negative publicity

Discussion

a. Do you think the CSR strategies are sincere efforts motivated by a consciousness of their

responsibility to the community and the environment? Or are these efforts merely for

marketing and business strategies?

b. Do the CSR problems and negative publicity of the company have a meaningful impact on

the bottom line?

c. Regarding corporate social responsibility, what advice will you give to the CEO of the

company?